Link Building

As a leading link building agency in the UK, we can help to improve your overall domain strength. We have a vast range of link building resources and it’s our aim to help create you a natural backlink profile. We have years of experience carrying out effective link building campaigns.

Our range of industry leading tools will help us to effectively monitor and grow your backlink profile. If you’re ready to give your website a backlink boost, then be sure to contact us.

Free Backlink Consultation

Run Your FREE Link Audit...

Please enable JavaScript in your browser to complete this form.

Leading UK Backlink Builders

We cover all main types of backlinks to help create a natural and ethical backlink profile. Our links have proven effective on countless occasions and they will drive a result for your domain. We provide both one-off and on-going link building services to clients across the UK. We use a blend of techniques to achieve the best results.

Majestic Backlinks

Trust & Citation Flow

We use a mixture of link building techniques to help create a flow of incoming backlinks that will improve the overall citation flow and trust flow metrics for your domain. Our aim is to create a natural and healthy link profile.

MOZ

Domain Authority

Domain authority is one of the most well-known link metrics in the industry. We use a techniques such as guest posting to help improve the overall authority of your domain. We can source guest posts for all niches.

ahrefs

Domain Rating

Domain rating is similar to domain authority but is a much newer metric. It regularly undergoes algorithm changes and quality backlinks and guest posts can help to improve your overall domain rating.

Our Link Building Services

We are a full service link building company that can provide a wide range of effective link building techniques to improve your overall domain. A flow of dofollow and nofollow links will help to create a natural backlink profile that can be actively crawled by Google and other search engines. We provide a full consultation on links before we even consider taking any money, to ensure you fully understand the work being carried out and timeframe involved in seeing growth of the different metrics.

Link Audits

Link audits allows us to assess your current backlink profile. This helps us to identify any harmful links that may need removing or disavowing. It’s our aim to create a backlink profile that search engines see as trustworthy.

Link Building

We offer a wide range of link building services and will tailor a strategy to suit your requirements and budget. A backlink consultation will allow us to explain our way of building links and what you can expect to see.

Backlink Reports

At DUO Digital, we provide in-depth link reporting to show the quality of the links we have built and the results they have had on your website. We use a number of industry leading tools to monitor the overall impact.

Our Citation Building Service

Citation Audits

If you’ve moved address or have had multiple people build citations for you, then there could be inconsistencies in your citation profile. An audit will aim to pull as many current citations built and the NAP they are registered with.

Citation Detox

A citation detox will aim to tidy up your current backlink profile and ensure the majority, if not all, of your citations are NAP consistent with your Google My Business listing. We provide a report upon completion of the detox.

Citation Building

We have a wide range of citations available to our customers. Our citation building services covers local, national and niche citation placements. Our citations are built to be NAP consistent with your GMB listing.

Link Building Agency

We have years of experience working in the search engine optimisation industry, which has given us the skills and knowledge needed to achieve the best backlinks for your domain. Our in-depth reporting will allow you to clearly see what links have been built and the impact they have had. We believe in being open and transparent with our clients, so you’ll be fully aware of the links that have been built. As experienced link builders, we have a wide range of resources which means we can offer link building at an affordable price. Link building is an important part of search and we understand not all businesses can afford larger agency prices and that’s why we price on a fair basis and well below industry average to ensure all of our clients can afford to invest in some form of backlink building.

Backlink Glossary

A backlink is a link that is obtained from an alternative internet resource that then points back to your website. Backlinks are an essential part of SEO, however it’s important to build them in a natural and ethical way to achieve the best results. At DUO Digital, we have years of experience building backlinks for all types of sectors. Our aim is to get you high quality backlinks that will improve your overall domain strength. We use a range of anchor texts to ensure the density remains balanced. Below we’ve put together a list of the most commonly used terms to help you better understand what they mean.

Citation Flow

Citation flow is a metric created by Majestic and is a score that measures between 0-100. CF is was designed to help measure the link power that a domain or specific URL has.

Topical Trust Flow

Topical trust flow is another metric created by Majestic and it also measures using a scale of 0-100. TF is designed to collate the trust and power of website within a relevant field or topic. The theory is that trusted websites with relevant backlinks will see overall high trust scores.

Domain

The domain is your website as a whole and when your see the term Root Domain, that is to reflect every link that points back to your website regardless of the page it has been built to support.

URL

The term URL stands for Uniform Resource Locator and is the address used to reach a particular website or resource available on the internet. When building links, they can be pointed towards specific URLs on your website.

Referring Domain

Referring domains are sometimes known as ref domains. A referring domain is a website that is pointing a link back towards your domain or a specific page.

External Backlinks

Most external backlinks are link back towards your website or any of its specific pages. These links are like a website vouch, just like a person might vouch for someone. The amount of external links you have can prove to be a trust signal for search engines when they have been built correctly.

DA – Domain Authority

Domain authority is a metric that Moz uses and it scores links on a 0-100 basis. The score is designed to predict how well a domain will rank based on the overall authority it has.

PA – Page Authority

Another Moz metric is page authority and this is also scores on the basis of 0-100. Similar to the domain metric, the score is designed to predict how well a page will rank on Google.

DR – Domain Rating

Domain rating is the score given by Ahrefs to assess the relative link popularity of a given domain. They base their scores and metrics on research they carried out on the basis that a high domain rating showed a greater chance of ranking, whereas a lower rating has less of a chance.

UR – URL Rating

The URL rating is designed to show the strength of a specific target page. This metric is score on a 0-100 basis. Ahrefs has stated that pages with high UR ratings tend to rank higher organically.

FIND OUT MORE

Improve Your Backlink Profile

Many agencies offer link building services, but will only give you the links built or the results they have had. We are transparent with our clients and that’s why we provide the links that have been built, the quality in which they are and the impact they have had. Upon completion you’ll be provided with a full report as well. So what are you waiting for? If you want to improve your domain metrics, contact us today! We are always on hand to assist.

START YOUR JOURNEY
%

Aira found that 65% of marketers measure link quality by looking at the overall domain authority.

%

HubSpot found that companies that engage in blogging receive 97% more backlinks to their website.

%

Local links and citations matter, Earned Links found 72% of search users choose businesses within a close proximity.

Types of Link Building

There are many different types of backlinks available to support your domain and it’s important that not all of them are follow links. Search engines expect to see a natural flow of links so that means both a mixture of no follow and follow links. From citation building to relevant guest posts from high traffic websites, DUO Digital can help to improve your overall domain strength and metrics.

Social Bookmarking

Social Bookmarks

Social bookmarking is a way of storing bookmarks of sources online and they can help build one-way links. The links themselves may not drive much traffic, but they do improve your website’s SEO overall.

Citations

Citations

Citations are fundamental for any type of website. They are considered an important part of search and will help you to form a natural link profile and improve your citation flow metrics.

Competitor Backlinks

Competitor Links

We will assess your competitors and see if there are any links that we can achieve for your domain. You’ll also be provided with a list incase there is any links that you can obtain yourself due to your own connections.

Paid Directories

Paid Directories

It’s not uncommon to see paid directories as part of a backlink profile. We have many directory sources that we know offer follow links. Directories are chosen based on website topic or trust flow.

Paid Placement Links

Paid Placements

Paid placements are typically links that are placed on a website, either on a homepage, service page or within a recommendation section. These links can boost metrics across the boards.

Natural Links

Natural Links

Natural links are links that you can acquire yourself from businesses that you know, work with or those that are within your local area. Some natural links will require a reciprocal link in return.

Domain Authority Guest Posts

DA Guest Posts

Domain authority guest posts are article placements on websites or blogs with a strong domain authority. We always aim for a domain authority over 10 when focussing on this metric.

Domain Rating Guest Posts

DR Guest Posts

Similar to domain authority, domain rating can be improved by building guest posts on blogs or websites to support your domain. Domain rating can also increase using a mix of link building methods.

SEMrush
MOZ
Google Search Console
ahrefs
Majestic

Improve Your Domain Scores

We always try to get the best of all worlds when it comes to links and will aim to pick one with a good trust flow, domain authority and domain rating. This isn’t always possible so that’s why we usually build a mixture of different links. We don’t want to put all our eggs in one basket and it’s vital your domain considers all elements of link building.

Why is Link Building Important?

Link building is hugely important to websites and search engine optimisation as it is a major part of how Google ranks both domains and specific URLs. Sites that have a combination of authoritative content and high quality backlinks are much more likely to rank on Google and other search engines. Link building is relatively simple in terms of explanation but carrying it out effectively can prove more difficult. Link building is the process of acquiring backlinks from other websites or resources on the internet to then link back to your own.

Types of Anchor Texts

When linking back to a website, you will need to use anchor text to do so. It is vital that anchor is well optimised but not over optimised. There are different types of anchor text techniques that we use as part of our link building process:

  • Exact Match – Exact match anchor text is when a keyword directly matches that of the page it is being linked to.
  • Partial Match – Partial match anchor text is when a keyword only partial matches the page it is being linked to. This is typically a related term that has been discovered during keyword research.
  • Branded – Brand anchor text is when you use your brand name to link back from, for us it would be DUO Digital.
  • Naked – When anchor text is naked, it is when the actual domain is used such as www.duodigital.co.uk
  • Generic – Generic anchor text is wording that is none related to either the brand or keyword, this is usually click here or find out more. Most naked anchor text links are from citations sources.
  • Images – Instead of a being hyperlinked from a word, the backlink is instead linked from an image.

Benefits of Backlink Building

Link building should be an essential part of any businesses marketing strategy. A fraction of your yearly budget should always be pushed to supporting backlinks to your website. You might ask why the constant investment, but links can come and go and aren’t always guaranteed to last a lifetime. We aim to provide the longest lasting backlinks to our clients to ensure we drive the right result and if they do have a shorter length, then we’ll make a note of when the renewal is due and discuss it with you at the top. Be sure to check out our video to see some of the benefits of link building. Some of the benefits of link building are:

  • Links can drive referral traffic to your website
  • Active link building can improve overall rankings
  • Your backlink metrics will actively see increases
  • It improves your overall visibility and exposure
  • Your brand starts to establish its own authority
  • Higher rankings will drive higher traffic to your website, which means you’ll also see an increase in conversions

Contact DUO Digital for Backlink Building

If you’re looking for a specialise backlink building agency, then be sure to get in touch with DUO Digital. We have a wide range of backlink resources and can achieve high quality, relevant backlinks to support the strength of your domain.

FIND OUT MORE
SEO

Link Building - Frequently Asked Questions

The definition of link building is to create backlinks from other websites or resources on the internet that then link back to your domain. Links can be built to support the overall domain strength or they can be created to support specific page URLs.

Link building is important as it is a major ranking factor in Google’s algorithm. Its’ important that the links that are built are relevant and picked up by search console. Tools such as Moz, Majestic and Ahrefs are all beneficial in helping build links, however they make money off the back of the metrics they have created. The most important things is to ensure the links are relevant enough for Google to recognise them.

Multiple studies and tools have shown that the higher strength a domain is, the more likely it is to rank. Content and a technically sound website is the first step, however after this you will also require links. Link building will help to improve your overall visibility on the internet and will also support your current website rankings.

Links can be built to support your website in a number of ways. One of the easiest is from businesses you work with or people you know and the other is from citation resources such as directories. After that you’ll need to consider using a link building service such as ourselves, to start achieving higher quality backlinks for your website.

Yes! Link building is still import to support domains and it is one of Google’s top ranking factors. However, backlink building will only work when it is done effectively and in the right way.

White hat link building is the ethical approach of building backlinks to support a domain. The approach is to create links from relevant and authoritative websites to support your own. Links should be created naturally and a mixture of do follow and no follow links should be used.

In short yes, but only when done the right way. Internal links are designed to give structure to a website, making it easier for Google and other search engines to read. Internal linking can also allow for link strength to pass through a website.

The cost of link building will depend on a number of factors such as how new your domain is, its current strength and how many backlinks it already has. We can start creating backlinks for your website from as little as £50. The more you invest in links the greater returns you’ll see in the long run.

Yes. No matter what your domain is, how strong it might seem, it’s important to always build backlinks to keep supporting it. We can tailor link building to suit all budget, even if it’s just a maintenance plan.

If you’re ready to start link building, then all you need to do is get in touch with us. Fill in your details on one of the forms on our website, email or phone us and we’ll be more than happy to assist you.

What Our Clients Say

"My business has gone from strength to strength, I couldn’t thank the guys at DUO Digital enough. My business has completely changed for the better. Would highly recommend for both web design and SEO."

Haley Smith

Beauty by Haley

"Since starting SEO with DUO Digital, I have seen a number of positions go onto the first page of Google. My website traffic has increased and enquiries are up across the board. Would highly recommend."

Alex Simpson

Premium Windows

"I have seen both my Google Maps and website perform better since signing up with DUO Digital. They offered me a fantastic deal for me budget and I don’t regret giving them a chance. They give honest feedback and advice."

Sarah Batton

Sarah's Bakery

Why Choose DUO Digital for Link Building Services?

When it comes to link building in the UK, be sure to get in touch with DUO Digital. We have years of experience building quality backlinks that are proven to increase domain metrics across the board. Our link building service can be tailored to suit any budget and we’ll provide advice and guidance to ensure you’re choosing the best types of links to support your domain.

Affordable Link Strategies

We aim to provide effective and affordable link building strategies. Links are available on a monthly or one-off basis.

Effective Backlinks

Our backlinks have proven effective on numerous occasions. We will happily show the impact of previous clients work.

Natural Link Profiles

Our aim is to create a backlink profile that looks natural to search engines. We use a range of proven techniques.

Improve The Backlinks To Your Domain

Contact DUO Digital

Please enable JavaScript in your browser to complete this form.

Skip to content